Our Values (The Seven C's)

Customer

It is of our best interests to exceed our customer expectations for value and service, building, maintaining and caring about our customer relationships to ensure long-term satisfaction.

Commitment

This is our desire to provide only the best products for the pet food market.

Consistency

To keep our quality and service consistent for our consumers. This is managed through our total quality management principles and business culture.

Competition

Remaining innovative, creative and adaptive in order to act upon market changes to keep ahead of competition.

Creativity

Building motivation, encouraging confidence, stimulating curiosity and exploration, and providing opportunities for choice and discovery in our organisation. Creativity can benefit both the company and our consumers.

Communication

The need to foster open communications, listen and understand other perspectives which will improve our results. Feedback is vital for organisational learning, as feedback can result in identification for possible needs for improvement.

Culture

Hypro Petcare possesses an entrepreneurial organisational culture system of shared values, beliefs, attitudes and norms. This involves valuing creativity and innovation to seize market opportunities. The elements of our entrepreneurial culture focus on value creation through innovation and change, and placing emphasis on future ventures.